From as far back as I can recall I have wanted to ride
motorcycles. When I was 6 or 7, I remember my father
rode a Triumph, and was in a club called 'The Jolly
Rodgers'. I couldn't wait to grow up and ride with those
guys. As the years went by my father would teach my
brothers and I how to rebuild everything from British to
Harley. And we spent hours talking about brotherhood
etc..
But one thing I wasn't taught or prepared for was witnessing
the death of a brother by a drunk truck driver. To
make matters worse, he didn't die instantly, he suffered
pain and anguish for two weeks. Family and friends were
all brought together to share the pain and console each
other. When it was over we all promised to try and change
the way things were, but as time went by so did our
promises. The truck driver got off with a citation and a
warning!
It has been said that: 'Death caused by drunk drivers is
our only socially acceptable form of homicide'. In the last
ten years over 200,000 people in North America have lost
their lives due to alcohol related accidents. Every adult
driver has at one time or another been affected by drunk
driving, I personally spent one month in hospital after
being struck by a drunk taxi driver.
Media advertising continues to depict the good times etc...
involved in drinking their advertiser's products and
persuading and conditioning young people to drink
particularly in clubs and outside the home.
B.A.D.D. was founded to educate and promote the
importance of driving only when sober to pre-driving
adolescents. Let's face it, most 15 year olds want to be
bikers or Rock Stars, so we've taken both and created a
programme that youth who are more prone to drinking and
driving can really understand. We have over eighty of
today's best known Stars working with us to reach teens
in a way that will be most effective. We invite you to join
us so that together we will definitely make our highways
safer. Throughout '96 we'll be celebrating our 10th
anniversary.
See you on the road!
Danny Perkins
Executive Director
Stars speaking on behalf of B.A.D.D.
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Randy Bachman (63KB)